Vice President, Paid Media

The Vice President of Paid Media will play a critical role in Highwire’s growing digital practice, leading the strategy, execution, and evolution of paid media programs across social, search, display, and emerging platforms. This is a high-impact leadership position ideal for a strategic, data-savvy media professional who thrives in a fast-paced, collaborative environment and wants to shape the future of integrated communications. Key responsibilities include strategic leadership by leading omnichannel paid media strategy, execution & innovation by overseeing paid social, SEM, programmatic display, and media partnerships, client Leadership by serving as a trusted senior advisor to clients and building strong, lasting client relationships rooted in trust and results, team building & mentorship by leading and developing a growing team of media specialists, data & analytics by collaborating with analytics leads to establish KPIs, monitor performance, and deliver actionable insights as well as new business & thought leadership by leading paid media strategy for new business pitches and supporting cross-functional go-to-market efforts.