Senior Director, Brand Media Strategy & Planning (Retail)

As Senior Director of Brand Media Strategy & Planning, you will serve as a strategic leader within the agency, developing innovative, brand forward, cross-channel media strategies that effectively connect brands with their target audiences while addressing full-funnel business objectives. This senior role requires both visionary leadership and tactical expertise to craft compelling narratives that drive measurable outcomes across the full consumer journey. Leading the overarching guidance of cross-channel media strategies across Branded Content Sponsorships, Programmatic (Display, Video, TV, OTT, Audio, DOOH), Social, Search. Working closely with Comms & Audience Strategy teams to identify and analyze category, cultural, and consumer insights to inform strategic approaches and media mix recommendations. Fostering collaboration between media, creative, data, analytics, and account teams to ensure proper execution of strategies.