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Campaign Management:
- Implement and optimize advanced paid media strategies across platforms such as Google Ads, Meta, LinkedIn, and Microsoft Ads.
- Analyze performance data to identify trends, generate insights, and drive continuous improvement.
Client Relationship:
- Serve as the primary point of contact, leading strategic client calls and providing technical and business recommendations.
- Deliver performance updates and QBRs to ensure retention, proactively positioning the agency as a strategic growth partner.
Team Leadership and Collaboration:
- Partner with Account Specialists to delegate tactical tasks and mentor execution quality.
- Train less experienced team members on advanced strategies and contribute to internal knowledge sharing and education.
Point Success
Point Success is a digital marketing agency that specializes in AI-driven media and direct revenue impact for franchise and mid-market brands, optimizing the entire customer lifecycle. As part of the SmartBug Media Family, it manages digital advertising for over 500 service-based businesses and is a preferred partner for more than 10 franchise networks.