Sr Manager, Brand Content & Thought Leadership US Marketing
Benefits
Unlimited PTO
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TLDR
North America
Content Strategy
Editorial
Brand Marketing
Content Strategy:
- Develop integrated content strategy aligned with brand positioning and marketing priorities.
- Build editorial plans connecting research, expert perspectives, and customer stories.
Research and Insights:
- Provide strategic direction for research programs, defining success metrics.
- Collaborate with cross-functional teams to ensure research addresses audience needs.
Editorial and Owned Media:
- Lead editorial strategy for publications, podcasts, and owned channels.
- Establish content governance and editorial standards for consistency.
Brand Authority and AI Innovation:
- Strengthen brand authority through SEO, GEO, and AEO strategies.
- Encourage AI-supported content development and scalable distribution practices.
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