Job Description
The Pay-Per-Click Virtual Assistant is responsible for managing and optimizing Sponsored Product campaigns on Amazon to maximize return on investment (ROI). This role involves developing paid search strategies, selecting high-performing keywords, adjusting bids, and analyzing campaign performance to drive sales and profitability. The ideal candidate has a strong analytical mindset, is proficient in data analysis, and has a keen understanding of Amazon’s advertising platform.
PPC Campaign Management: Handle all day-to-day operations and tasks for Sponsored Product campaigns on Amazon. Strategy Development: Participate in forming effective paid search strategies. Campaign Execution & Optimization: Launch and optimize various PPC campaigns for performance. Keyword & Targeting: Be involved in keyword selection and audience targeting. Budget & Bid Management: Monitor campaign budgets and adjust bids to gain better ROI. Performance Tracking & Analysis: Track Key Performance Indicators (KPIs) to assess performance and pinpoint issues. Platform & Vendor Relations: Maintain partnerships with PPC ad platforms and vendors. Fraud Prevention: Find ways to reduce the risk of click fraud.