Lead Business Data Analyst

Ask Media Group is looking for a Lead Business Data Analyst to help us grow contribution for our AMG properties and manage and drive innovation in our marketing initiatives. In this role, you’ll work collaboratively with the AMG analytics team and business stakeholders to conduct analysis on traffic / marketing trends as well as drive projects from beginning to end to provide a direct impact to AMG’s bottom line. As a lead analyst, you’ll use your experience in project ownership, analytics, web traffic trends, and A/B testing to devise fitting analysis for the marketing funnel in question and drive the analysis forward via business partnership, analysis, results summarization and follow-up. Complex analysis is thoroughly understood by business stakeholders, and the recommended action to drive additional contribution or efficiency is clear to all. You’ll work closely with marketing, product, and development teams to best understand their tactics, initiatives, and goals. You'll be expected to eventually own projects from beginning to end, providing an analytic or test plan, compiling data and/or interpreting results and then delivering results to stakeholders of diverse backgrounds / levels. Accountable for both the analytic results themselves, as well as ensuring that stakeholders understand the results and utilize the findings. Deliver performance summaries that clearly and concisely articulate analytical findings. Be prepared to explain, defend, or revise your analysis in the face of new data or new perspectives.