Take full ownership of Stryker's internal book-a-call, webinar, and future funnels from first click to shown call.
Plan, launch, and manage all in-house Meta campaigns, controlling budgets, bids, audiences, and placements.
Set strategy, angles, and scripting for ads and VSLs, directing creatives based on performance data.

Collaboration & Reporting:

Partner weekly with the Sales Director on lead quality, show rate, and close rate, adjusting targeting based on feedback.
Own daily and weekly reporting on spend, CPL, cost per booked call, show rate, and CAC.
Document winning campaigns and processes into SOPs for future team scalability.

Requirements:

5+ years as Head of Marketing for a B2B business in the $10M–$50M range.
Internally managed $100k+/month in Meta ad spend with direct-response lead gen experience.
Background in local/home services lead gen (roofing, HVAC, plumbing) preferred; experience using HubSpot.

Stryker Digital

Stryker Digital is a home service marketing agency that has scaled from zero to a $15M/year run rate in under five years. They are a fast-growing team focused on paid acquisition and direct response, with a culture of competitive greatness, sincere candor, and unimpeachable character.

Apply for This Position