As a Digital PR Specialist, your responsibilities will include leading the day-to-day execution of digital PR campaigns across US, UK, and international markets and develop digital PR campaigns for clients to get high-quality placements and brand mentions.
You will be expected to develop outreach strategies, media lists, and editorial calendars, create and send personalized pitches to journalists, editors, and bloggers, and collaborate with writers, editors, and designers to produce campaign assets.
Analytics and reporting including tracking and reporting on campaign performance metrics is a part of the role.