Art Director

Brand Identity & System:

• Lead the development and stewardship of the Fresh Prints brand system - color, typography, photography direction, iconography, and visual language.
• Ensure every asset, from a paid ad to a sales deck, is undeniably Fresh Prints.
• Build and maintain brand guidelines our team actually uses.

Creative Production:

• Lead art direction on brand campaigns, product launches, and marketing collateral.
• Art direct and brief photographers, videographers, and freelance designers.
• Produce high-quality assets fast — from quick social graphics to polished campaigns.

Creative Standards & Collaboration:

• Set and uphold the visual bar for everything that leaves the Creative team.
• Give specific, actionable creative feedback that improves the work without demoralizing the people making it.
• Collaborate closely with our Creative Director, Brand, and Marketing teams to ensure visual work serves the business.