Performance Marketing Specialist

Responsibilities:

• Manage and optimize paid advertising campaigns on Facebook and Instagram using Meta Ads Manager, ensuring they deliver against performance and business objectives.
• Develop campaign strategies, allocate and manage budgets, and continuously optimize toward stronger ROI and efficient customer acquisition.
• Monitor key performance indicators including CTR, CPC, CPM, ROAS, and CPA, translating campaign data into actionable recommendations.

Qualifications:

• 4–8 years of hands-on experience managing paid advertising campaigns through Meta Ads Manager, including Facebook and Instagram.
• Demonstrated experience managing significant advertising budgets and delivering measurable ROI at scale.
• Strong analytical and data-driven mindset, with the ability to interpret performance metrics and turn insights into clear actions.

Benefits:

• 100% remote work opportunity from India.
• Competitive compensation, with the scope of the role aligned to experience and leadership readiness.
• Opportunity to work alongside specialists across paid advertising, SEO, content, copy, and design.