Job Description
Turn complex data into actionable insights that inform and elevate our clients’ strategies. Working at the intersection of data, technology, and communications, you will analyze trends across social and traditional media, market research, and digital platforms to craft compelling narratives. This role is ideal for someone passionate about leveraging data to drive strategic decisions in the fast-evolving technology and healthcare sectors.
Analyze social media, web, and traditional media data to uncover trends, opportunities, and actionable insights that guide communications and marketing strategies. Develop and execute Boolean queries to track conversations across social media and online news, identifying emerging trends and industry narratives. Create clear, engaging, and insightful visualizations and presentations using tools such as Google Sheets, Google Slides, PowerPoint, and Tableau. Evaluate content and campaign performance using analytics platforms (e.g., Google Analytics, Sprout Social, Meltwater) and provide recommendations for optimization. Conduct market and competitor analysis to inform strategic recommendations and uncover new opportunities.
About Highwire
Highwire is a strategic marketing communications agency at the intersection of innovation and industry.