Sr. Director, Marketing Strategy & Analytics

Lead and elevate Twilio’s global marketing strategy, turning data into actionable insight that drives growth and customer engagement. We’re looking for a strategic thinker and data storyteller to shape marketing decisions, inspire teams, and deliver real-world results. You’ll build and lead a team that transforms millions of data points into clear direction for campaigns, and drives revenue growth and retention. In this role, you’ll create a forward looking point of view on the future of marketing and how we’ll drive success. Define and drive global marketing strategies through actionable data and deep customer insight. Build, mentor, and scale the marketing strategy, analytics and data activation teams, fostering a culture of experimentation and measurable impact. Lead annual/quarterly planning, forecasting, and OKR setting to guide execution across all marketing functions. Partner across Marketing, Finance, and the GTM org to align go-to-market and growth strategies. Own and Drive Marketing spend efficiencies, ROI analysis, optimization initiatives, and development of executive-ready dashboards.