Consumer Insight Sr Analyst (Remote)(Part-Time)

Develop high-impact insight-based recommendations that drive brand strategies to win in the marketplace. The Consumer Insights Sr. Analyst is responsible for developing and communicating consumer insights for the brand using diverse sources, including primary qualitative and quantitative research and syndicated research. PRIMARY RESPONSIBILITIES: • Drive initiative on insight generation through syndicated research/market data, (e.g. Nielsen POS, IRI, panel data) and manage custom research studies to help optimize base business and innovation success. • Help brands understand what is happening in the marketplace to help them prioritize understanding the ‘why behind the what’. • Nurture the mastery for business knowledge through secondary research • Drive initiative on insight generation through custom research to help optimize base business and innovation success. • Understand the ‘why’ through primary, custom research with qualitative and quantitative studies. • Frame, design, analyze and present study results. • Help the brand continue to drive innovations and communications against the brand’s positioning by gathering deeper insights on the consumer target, frame of reference, benefit, and reasons-to-believe. • Create consumer empathy/understanding across the business team by clearly articulating existing consumer understanding and identifying actionable learning needs • Use transparent, strategy-aligned criteria to assess the value of projects to the business. • Collaborate across the Consumer and Marketplace Insights function to leverage our scale and increase speed via effectiveness (best practices internally and externally, integrated knowledge) and efficiencies (standardized, consistent across company, optimized cost base). • Redefine medium-value requests and eliminate or outsource low-value requests. • Aspire to develop a business-owner mindset rather than a researcher mindset, being motivated and vested in the big-picture impact of research and insights. • Work with Managers and Directors to prioritize and deliver on key projects • Effectively communicate and embed learning to increase the impact of insights into action by making them relevant to the business strategy. • Proactively pursue opportunities for impact by systematically seeking and exploiting opportunities to leverage research/learning on high-value topics unseen or ignored by business partners and use influence to activate those opportunities. • Focus on establishing business partners’ decisions and aligning the research agenda to them, then tailor communications of research findings to support upcoming decisions. • Develop and consistently review brand learning plan to identify the most impactful areas of learning. • Budget & Vendor Management • Manage projects within approved budget • Provide suppliers with access to all information available to ensure intimacy with company • Leverage strategic assets to create a non-monetary, reciprocally valuable relationship with suppliers, motivating above-and-beyond support and true partnership