The purpose of the Digital Specialist is to assist Campaign Managers and/or team leads with a range of duties such as buildout of campaigns including testing and implementation, campaign monitoring and other duties or tasks as assigned. What You’ll Do:
-Campaign Builds: Build new client campaigns (such as Search, Display, Programmatic, Facebook, YouTube etc.)
-Manage and implement new client campaigns while following company policies, procedures and best practice as directed by Campaign Managers or team leads
-Implementation & Testing: Implement, test, and execute pixel and code deployment for campaigns
-Partner with Campaign Managers on implementation and testing
-Reporting & Support: Complete monthly reporting duties as assigned to ensure accurate and timely reporting to clients
-Troubleshoot and problem solve data issues as needed
-Other duties as assigned or needed
-Growth & Development: Maintain necessary skills and certifications while also continuing to grow and develop technical abilities throughout time
-Adhere to performance plans and benchmarks to ensure the right trajectory and pace to meet or exceed goals
-Upon reaching an advanced skill level, the Digital Specialist may take on a small client or two in preparation for further development into a Campaign Manager role.