Digital Content and Community Specialist

YouTube Scriptwriting and Content Planning:

• Write scripts on a rolling basis, ensuring the next video's script is ready before the current one finishes post-production.
• Work with writers and data analysts to shape research into engaging scripts for construction and field services audiences.
• Coordinate with the video editor and videographer to ensure script intent carries through to the final cut.

Online Community and Forum Engagement:

• Engage across Reddit and other relevant communities to earn natural mentions using provided threads and posts.
• Maintain the Workyard subreddit by seeding discussions, responding to posts, and ensuring its usefulness for people in construction and field services.
• Understand each target community before engaging, its rules, tone, and what lands well.

Long-Form and Thought Leadership Content:

• Plan and publish posts on the Workyard LinkedIn page tied to product updates, customer stories, industry data, or company milestones.
• Publish long-form thought leadership content across LinkedIn Pulse, Medium, Substack, or wherever there's a clear audience.
• Engage on LinkedIn and other platforms where Workyard has a credible reason to participate.