Workyard focuses on the U.S. construction and trades markets. They build SaaS technology that helps construction companies manage their workforce, and they are hiring a Digital Content and Community Specialist to own how Workyard shows up across online communities, social channels, and YouTube.
Manage online community engagement across Reddit and other relevant forums, write YouTube scripts, and run the LinkedIn and thought leadership content calendar.
Work closely with the video editor, graphic designer, and content writers to keep the production pipeline moving.
Report monthly on performance across Reddit, LinkedIn, YouTube, and any other active channels: engagement metrics, growth trends, and shifts in how often Workyard is being cited by LLMs from posts and threads on these platforms.