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Market Positioning:
- Define how Workyard is described, who it's for, what makes it different, and why a contractor cares in five seconds.
- Own the homepage, the sales deck spine, competitive positioning, and the message through every channel.
- Deliver strategy that translates into artifacts — the most important thing you'll do.
Demand Generation:
- Build brand and demand through events, LinkedIn, community, forums, content, and partnerships.
- Go to events and talk to contractors, making Workyard unignorable in their spaces.
- Shift from being found to being a name contractors already know before they're shopping.
Customer Marketing:
- Create case studies, references, testimonials, and advocates that fuel sales calls, the website, events, and partner co-marketing.
- Drive expansion revenue inside accounts already won.
- Make customer stories the highest-leverage work in your scope.
Workyard
Workyard provides an operating system for U.S. construction contractors, starting with accurate time cards and expanding into job costing, scheduling, payroll, and margin intelligence. The company is a lean, fast-growing startup with clear product-market fit and a market-leading product serving a skeptical, time-poor audience.