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US

  • Sharpen how Workyard pitches to contractors so the right ones lean in within five seconds.
  • Show up at trade events, communities, and channels where contractors are, making Workyard unignorable.
  • Turn happy customers into case studies, references, advocates, and expansion revenue.

Positioning Copywriting Demand Generation Customer Marketing GTM Strategy

20 jobs similar to Head of Marketing (Brand, Demand Gen, Customer Marketing)

Jobs ranked by similarity.

$115,600–$160,000/yr
US

  • Strategy and execution of Engine's full field marketing program including event selection, audience targeting and recruiting, content and run-of-show, on-site execution, pre and post-event follow-up, and pipeline reporting.
  • Identify, test, and scale unconventional channels for getting Engine in front of buyers, eg. job site visits, office drop-ins, and other activations that meet our ICP where they actually are.
  • Own Engine's relationship with regional travel organizations and partners, then build the playbook to expand the model to additional destinations.

Engine is transforming business travel into something personalized, rewarding, and simple. They are building a platform that brings together corporate travel, a powerful charge card, and modern spend management in one place and have over 20,000 companies.

$180,000–$250,000/yr
US

  • Engage with performance marketing teams at top-tier, innovative companies.
  • Partner closely with our sales organization to navigate complex enterprise buying processes.
  • Work hand-in-hand with our Forward Deployed Creative Designers.

Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. They enable marketing teams to analyze performance, brainstorm ideas, and generate creative at a speed and quality that wasn't previously possible. The team is ambitious and impact-driven.

  • Build marketplace liquidity by growing high-quality seller supply, activating credible local communities.
  • Develop and manage relationships with industry-level leaders, from influencers, sellers, and other key partners.
  • Use data storytelling, partnerships, and cultural insights to create moments that spark conversation and connection with key audiences.

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. They're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The team is inspired by their values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia.

  • Develop and execute a full-funnel marketing strategy, owning brand, performance, content, and lifecycle to drive demand and conversion.
  • Lead brand strategy and define how Yardzen shows up across all customer touchpoints, ensuring consistent voice as the company scales.
  • Partner with product and operations to align the customer journey, owning key metrics like CAC, LTV, conversion, brand awareness, and revenue.

Yardzen helps people complete the outdoor spaces of their dreams by pairing homeowners with a dedicated representative for design and build. They've helped tens of thousands of homeowners since 2018 and are recognized as Fast Company's Most Innovative and Inc. Magazine's Best Places to Work.

EMEA

  • Develop and execute GTM strategies for growing business with target ICPs.
  • Grow inbound leads and MQL using demand generation approaches.
  • Build messaging and positioning for Kayzen based on industry trends.

Kayzen is a mobile demand-side platform (DSP) dedicated to democratizing programmatic advertising. They enable leading apps, agencies, media buyers, and brands to run programmatic customer acquisition, retargeting, and brand performance campaigns through our self-serve and managed service options.

US

  • Build Ceresti's marketing function as we move into our next phase of hypergrowth.
  • Build the brand, demand engine, and content infrastructure that fuels growth across our B2B sales motion and our emerging direct-to-consumer channel.
  • Lead a small, high-leverage team managing limited marketing agency resources, support client-facing marketing needs, and operate as the connective tissue between strategy, sales, clinical, and product.

Ceresti Health is rewriting how the U.S. healthcare system manages dementia. Their digital health programs deliver guaranteed outcomes, including >40% reductions in medical costs, by putting the activated family caregiver at the center of care teams.

$110,000–$140,000/yr
US

  • Develop, deploy, and manage targeted marketing campaigns that align with the strategic objectives of the organization.
  • Drive the creation of field marketing campaigns, content, key assets, and collateral materials.
  • Support company and industry events and tradeshows.

Blytheco is a transformation partner providing business software, consultation, implementation services, education, and support. They focus on creating successful client experiences and positive outcomes and have been guiding business transformation for over 45 years.

US

  • Build AI workflows to send multi-channel personalized campaigns
  • Design prospect and lifecycle workflows powered by AI
  • Develop end-to-end workflows that replace manual marketing processes across channels

Brightwheel's platform supports early education and is used by millions of educators and families every day. They are the largest and fastest growing platform in early ed and are backed by top investors.

$130,000–$160,000/yr
US

  • Generate a constant pipeline of bold, unconventional stunt ideas.
  • Rapidly ideate across formats, including physical installations, OOH stunts and partnerships.
  • Own execution end-to-end: concept, scoping, production, launch, and measurement.

Engine transforms business travel into something personalized, rewarding, and simple. They are a cash flow positive company with rapid growth, and recognized as one of the fastest-growing travel and fintech platforms in North America, with honors including the Deloitte Fast 500 and Built In’s Best Places to Work.

US

  • Own paid digital campaigns across LinkedIn, programmatic channels, and industry publications.
  • Build and run targeted campaigns focused on high-value accounts (ABM).
  • Set up and manage systems to track and report on paid marketing performance.

Curana Health is dedicated to radically improving the health, happiness, and dignity of older adults, offering solutions to senior living communities and skilled nursing facilities. Founded in 2021, they serve 200,000+ seniors in 1,500+ communities across 32 states with a team of 1,000+.

$106,000–$175,000/yr
US Unlimited PTO

  • Own the field events strategy for Scribe Optimize end-to-end to generate enterprise pipeline.
  • Define which formats, segments, and geographies to prioritize, turning events into a repeatable program.
  • Design and run the pre- and post-event sales motion in partnership with BDRs and AEs.

Scribe is a Workflow AI platform that automatically captures and optimizes workflows so teams work smarter and faster. They have over 5 million users across 600,000 businesses and are backed by leading investors, with a valuation of over $1 billion.

$180,000–$200,000/yr

  • Own Product Marketing strategy and positioning for HHAeXchange’s provider business.
  • Define scalable operating models, frameworks, and AI-enabled workflows.
  • Own go-to-market strategy and execution for new products and major releases.

HHAeXchange is a leading technology platform for home and community-based care. They aim to create an end-to-end homecare solution connecting patients, personal care providers, managed care organizations, and states.

US Unlimited PTO

  • Own platform awareness, adoption, and loyalty across the Southeast through consistent in-person engagement with A&D firms.
  • Plan and execute local and regional events—presentations, lunch-and-learns, showroom activations, meetups, and trade shows—owning the experience end-to-end.
  • Lead virtual platform demos, member onboarding, and brand rep trainings that ensure brand partners and members extract full value from the platform.

Material Bank is the world’s largest material marketplace for the architecture and design industry. Operating in 37 countries, their platform has become the standard for design professionals around the globe.

$122,000–$145,000/yr

  • Plan, market, and execute conferences, field marketing events, webinars, and partner activations aligned to pipeline and growth goals.
  • Develop targeted acquisition plans that reach priority accounts and buying groups.
  • Develop clear, compelling messaging for invitations, emails, landing pages, and follow-up that drives action

Virta Health is dedicated to reversing metabolic disease in one billion people through technology, personalized nutrition, and virtual care. They have raised over $350 million and partner with health plans, employers, and government organizations to restore health.

$150,000–$175,000/yr

  • Engineer AI-native growth systems.
  • Architect intelligent workflows for Large Interaction Models.
  • Define the future of GTM.

Product Genius is engineering AI-native growth systems. They architect intelligent workflows for Large Interaction Models and values builders over managers.

US

  • Connect product, market, positioning, and revenue strategy into a unified go-to-market plan.
  • Build deep fluency in buyer personas, pain points, use cases, and objections.
  • Turn complex products into clear, compelling value propositions.

SUBSCRIBE provides electronic subscription document technology and an order management system for alternative product transactions. They are a small but growing team, and this is a leadership role with real ownership.

US Unlimited PTO

  • Build and lead the marketing org across various functions.
  • Own the pipeline number jointly with Sales.
  • Drive product-led growth acquisition and conversion.

Qdrant is an open-source vector search engine powering the next generation of AI applications. They are trusted by global leaders and committed to transforming how AI understands and interacts with data, with a remote-first company culture.

$150,000–$165,000/yr
US

  • Lead and grow our marketing function.
  • Bridge brand awareness with data-driven demand generation.
  • Own the full client lifecycle from first touch through retention and upsell.

B/SPOKE Studios is a multi-studio boutique fitness brand in the Boston area, offering Strength, Yoga, Pilates, and Indoor Cycling. Founded by people who care deeply about the experience at every touchpoint, it has earned a fiercely loyal member base and a reputation that speaks for itself.

US

  • Build and execute integrated marketing campaigns that support pipeline generation and GTM priorities.
  • Translate audience insights, market trends, and data into creative campaign ideas.
  • Own campaign planning from concept to execution, including messaging, channels, timelines, assets, and follow-up motions.

Oasis Security is redefining how enterprises manage access in the age of AI. They are backed by Sequoia, Accel, and Craft Ventures, and trusted by dozens of Fortune 500 companies including S&P Global, Mars, and Nationwide.

Unlimited PTO

  • Lead the development and execution of marketing strategies that support Choreo’s inorganic growth initiatives.
  • Create compelling acquisition narratives and develop high-impact deal marketing materials.
  • Drive targeted outreach campaigns that strengthen awareness, engagement, and conversion.

Choreo is a wealth management firm built on an interconnected network of financial advisors with a shared vision. They service entrepreneurs, CPAs, and individuals with a forward-thinking approach to financial planning to translate wealth into fulfillment, with over 200 employees and 40+ locations.