Provider Product Marketing Director

Product Marketing Excellence:

• Own Product Marketing strategy and positioning, turning what we build into narratives customers recognize, trust, and act on.
• Define scalable operating models, frameworks, and AI-enabled workflows that modernize and elevate Product Marketing execution across the provider portfolio.
• Influence and shape product roadmap, pricing, and go-to-market investment decisions at the leadership level through insights

Go-to-Market & Product Launch:

• Accountable for the pipeline and revenue impact of product launches, including adoption, conversion, and expansion performance.
• Define target segments, messaging, and success metrics for each launch
• Establish and maintain standards for how products are represented across all go-to-market channels.

Sales Partnership & Enablement:

• Own the strategy and quality of all sales-facing product marketing assets
• Equip the sales team with battlecards and competitive assets that accelerate pipeline and close deals
• Establish feedback loops between Sales and Marketing to refine messaging and identify new market opportunities.