The Role:
- Own the marketing campaign lifecycle, from ideation and design to execution and measurement.
- Develop successful campaigns which boost lead and demand generation, increase the sales funnel.
- Fuel the accelerated growth and profitability of the company.
Essential Responsibilities:
- Develop campaign strategies and roadmaps that align with pipeline and revenue goals.
- Define target audience, buyer personas and segmentation strategies.
- Establish campaign roadmaps, including channels, timelines and KPIs.
Performance & Optimization:
- Track, monitor and analyze key campaign metrics and KPIs.
- Analyze campaign performance data and trends and adjust strategies as needed to optimize results.
- Deliver actionable insights and reporting to enhance overall marketing effectiveness.
Blytheco
Blytheco is a transformation partner providing business software, consultation, implementation services, education, and support. They focus on creating successful client experiences and positive outcomes and have been guiding business transformation for over 45 years.