Data, Analytics & Performance:
- Own the marketing tech stack to ensure accurate lead routing, attribution, and reporting.
- Define and track KPIs across the full funnel.
- Build the model that connects marketing spend to pipeline and revenue.
Lifecycle Marketing & Automation:
- Own the customer journey from first touch through activation, retention, and upsell.
- Build, optimize, and continuously improve automated communication flows.
Brand, Content & Community:
- Define and evolve our brand voice, visual identity, and positioning across all channels.
- Guide content strategy across owned channels, championing AI-accelerated production.
- Lead our Answer Engine Optimization (AEO) strategy.
B/SPOKE Studios
B/SPOKE Studios is a multi-studio boutique fitness brand in the Boston area, offering Strength, Yoga, Pilates, and Indoor Cycling. Founded by people who care deeply about the experience at every touchpoint, it has earned a fiercely loyal member base and a reputation that speaks for itself.