Lifecycle Marketer

Strategize and optimize the early lifecycle of Mercury users, with a focus on conversion, onboarding, and activation. You’ll work closely with product, marketing, data science, sales, and relationship management to maximize the number of users who open Mercury accounts and use our financial products for the first time. Execute and optimize top-of-funnel lifecycle programs that drive signups, application completions, and product activation. Partner with growth, product, and onboarding teams to identify friction points in the early user journey and build messaging strategies that address them. Use data to inform messaging strategy and audience segmentation, working closely with data science to define and track KPIs tied to signup and activation. Collaborate with copywriters, designers, and product marketers to build high-quality, user-focused communications that guide users toward value. Bring a test-and-learn mindset to the role.