Senior Growth Analyst

The Sr. Marketing Analyst is responsible for auditing current and prospective clients’ marketing performance.  The sr. marketing analyst will be responsible for reviewing both marketing-level KPIs (CPS, CVR, CAC, etc) and business-level KPIs (Gross Margin, Net Margin, Marginal LTV:CAC Ratio, etc) in order to diagnose the main business issue holding each brand back from growing.  Regardless of the diagnosis, the sr. marketing analyst will recommend Modern Measurement techniques (Marketing Mix Modeling, Match Market Testing, and & other statistically-driven solutions, to alleviate the business problem identified. They will be responsible for assessing results of a preliminary Marketing Mix Model (MMM) as well as a Market Research Analysis (for persona development), and proposing recommendations to optimize the marketing program based on those results (e.g. adjusting media spend, optimizing approach to discounting, recommending new marketing channels to expand into, and more).