Brand Media, Influencers and Partnerships Senior Manager

DEMAND CREATION PAID MEDIA STRATEGY & EXECUTION:

• Develop and optimize paid media programs that build awareness and consideration for Life360.
• Work with the creative team to ensure optimal channel/message fit.
• Build a great partnership and successfully lead our media agency collaboration.

INFLUENCER MARKETING STRATEGY & EXECUTION:

• Working in collaboration with our Brand & Creative team, identify influential personalities that we should be associating with and working with.
• Work with agency and platform partners, as you see fit, to procure and manage these deals.
• Work with Analytics to assess the overall and relative performance of our influencer partnership deals.

BRAND PARTNERSHIPS STRATEGY & EXECUTION:

• Working in collaboration with several internal partner teams (Brand & Creative, Devices, etc.), identify brands that we should be associating and partnering with.
• Work with our Biz Dev team to outline key, desired “gives/gets” for these partnerships and land highly mutually beneficial deals that deliver on each party’s goals.
• Work with Analytics to assess the overall and relative performance of our brand partnership deals.