Media Planner

The Media Planner’s role includes supporting the delivery of high-level brand and consumer insights that drive media strategy and communications planning. The Media Planner will oversee the daily management of internal and client deliverables including client and internal status documents, flowchart updates and trafficking and billing trackers. The Media Planner will also support the team by contributing to ongoing strategic client engagements – beginning to develop an understanding of the client’s business environment, competitive landscape, brand goals, vision and strategy. Assist in the development and implementation of client media plan and marketing recommendations. Work collaboratively with team members to execute and maintain media plans across mediums, including Digital, Audio, TV and/or Print. Manage the day-to-day implementation, optimization, and performance of campaign activities including client authorizations, budgets, and the reconciliation process. Analyze and provide clients with research data, media/marketing information, and strategic campaign analysis. Build and maintain strong working relationships with clients, vendors, publishers and the client’s creative resources to ensure an effective creation and implementation of campaigns. Operate as the team representative in ongoing vendor communications, overseeing timely and consistent feedback and responses. Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns. Effectively manage time and responsibilities in regard to deadlines and client need. Utilize agency resources and cross-functional teams throughout the media planning process. Mentor Associates and provide opportunities for continued growth and advancement, in coordination with team leadership. Show a willingness to accommodate ad hoc requests and take on new responsibilities as the job’s duties evolve.