Brand Manager, Integrated Media Planning

The Brand Manager of Integrated Media Planning reports to the Brand Director and supports the Sr. Brand Manager in planning, developing and executing integrated brand marketing initiatives that enhance the visibility of the GCU and Hybrid partner institutions. This role manages media planning and campaign production across traditional, digital and emerging channels to ensure performance meets strategic objectives and exceed stakeholder expectations. The position collaborates with internal teams and external vendors to deliver cohesive, data-informed brand communications that drive awareness, engagement and enrollment. The ideal candidate demonstrates strong analytical skills, sound judgment and the ability to work independently and collaboratively to accomplish multiple, complex initiatives for reaching each partner’s overarching marketing and brand goals.