Responsibilities:
- Provide senior support across measurement portfolio including MMM, MTA, incrementality testing, website analytics, CM360 reporting, and growth journey analytics.
- Lead technical implementation of MTA 2.0, partnering with the team that owns strategy and roadmap.
- Pressure-test assumptions, validate outputs, and guide reconciliation across measurement approaches for stakeholder trust.
Technical Leadership:
- Apply ML, statistical modeling, and AI (including LLM-based workflows) to improve measurement quality, speed, and scalability.
###Ensure methodological choices are well-documented, defensible, and trusted by business stakeholders.
- Build advanced analytics capability within the function over time through mentorship and development.
Cross-Functional Impact:
- Translate technical measurement outputs into clear language for marketing, finance, and executive audiences.
- Support the team's credibility in cross-functional forums and influence leaders across the organization.
- Own the strategy for MTA revamp, including implementation, validation, and clear reconciliation against other models.
Nutrafol
Nutrafol is the pioneer of hair wellness, creating clinically tested products for hair growth and providing support for every step of the hair journey using a patented blend of natural ingredients. It is a growing, passionate company recommended by over 7,500 physicians, with a culture that embraces individuality, leads by example, and empowers others through innovation.