Marketing Campaign Strategist

The Campaign Strategist is responsible for developing campaign strategies for all retail divisions and the enterprise. They collaborate closely with Brand and Line of Business (LoB) Marketers to prioritize initiatives and create strategy briefs that clearly outline campaign objectives as well as the customer and distributor journey. The Campaign Strategist also establishes comprehensive marketing plans, which include deliverables, testing methods, target audiences, key performance indicators (KPIs), budget considerations, important deadlines, and metrics for performance monitoring to achieve market goals.