Job Description
Role Overview:
- Lead the concept evaluation process including market analysis, genre trends and KPIs.
- Develop the Product Brief: core lore, target audience and differentiators.
- Build ROI rationale in partnership with Finance and Production: staffing plan, timeline and budget.
Product Ownership Through Production:
- Maintain and continuously refine the product roadmap, prioritization framework and delivery milestones.
- Drive cross-functional communication and ensure all teams work from the same assumptions and priorities.
- Lead change management: assess any scope, staffing or timeline adjustments with data and rationale.
Launch & Go-to-Market:
- Partner with Marketing, Analytics, and Community to develop the launch strategy.
- Ensure the product meets the definition of readiness for launch, including quality thresholds, analytics instrumentation, and content completeness.
About Mob Entertainment
Mob Entertainment is a multimedia studio known for the hit indie horror game "Poppy Playtime". The team is expanding due to the brand's popularity, with over 100 billion YouTube views of Poppy Playtime content since the game's launch 4 years ago.