Demand Generation Lifecycle Manager

Execute demand generation lifecycle marketing campaigns to nurture B2B prospects through the sales funnel, driving pipeline growth and revenue generation. Analyze lead data to support segmentation and personalization efforts that improve lead quality and conversion rates. Create, test, and optimize calendar and event-driven campaigns to drive pipeline acceleration. Support the optimization of gated content, webinars, and lead magnets to improve lead quality. Work with product-led growth (PLG) tools to drive product-qualified lead conversion. Contribute strong copywriting and email design skills to create campaign assets and lead nurturing materials. Monitor key performance metrics (e.g., channel performance, lead generation, pipeline velocity, MQLs, SQLs) and report insights to leadership. Apply demand generation best practices while adapting to a fast-paced, flexible startup environment.