Lead Influencer Manager

Strategy & Creative Leadership:

• Develop influencer and content strategies tailored to client objectives, defining formats, creator profiles, and creative direction.
• Continuously optimize creator mix, formats, and execution to deliver against awareness, traffic, and conversion goals.
• Own influencer content approvals, ensuring quality, compliance, and brand alignment before launch.

Team Management & Enablement:

• Lead a team of Mid-level and Junior Influencer Managers, providing direct oversight, coaching, and mentorship.
• Own team performance and growth while ensuring consistent high-quality results across accounts.
• Guide and review work from team members while remaining hands-on in execution.

Campaign Ownership & Client Relations:

• Lead the full influencer campaign lifecycle from brief to launch, optimization, and results analysis across multiple accounts.
• Serve as the day-to-day point of contact for assigned accounts, guiding clients through strategy, creator selection, and execution.
• Proactively surface risks, blockers, and trade-offs early, clearly documenting decisions and recommendations.