SEO & Organic Growth:
- Partner with growth product, agencies, and freelancers to grow SEO and GEO traffic quarter over quarter
- Guide keyword and topic strategy, set the bar for editorial quality, and develop subject matter expertise in grants and nonprofit fundraising
- Stay current on how generative search is reshaping content distribution and bring a POV on what to test
Editorial & Brand:
- Develop and steward Instrumentl’s editorial vision and brand voice across blog, newsletter, social, and events
- Build and run a content calendar where every asset earns its keep, turning one webinar or report into downstream pieces across channels
- Get hands-on with the highest-leverage work: original research, product copy, and flagship pieces where editorial judgment matters most
Full-funnel Content & AI Workflows:
- Partner with product marketing and growth on ad campaigns, gated assets, landing pages, sales collateral, and nurture sequences
- Set up AI workflows the rest of the team can use to draft and QA on-brand copy quickly without diluting our voice
- Manage a roster of freelancers and agencies to execute at scale
Instrumentl
Instrumentl is a profitable SaaS platform that helps nonprofits discover, track, and win grant funding. They are a hypergrowth, YC-backed company with a customer-centric culture, committed to building something that matters and fostering an inclusive workplace.