Senior SEO Specialist (Promova)

In this position, you’ll have the opportunity to drive the growth of organic traffic to the website and app stores by implementing a comprehensive SEO and ASO strategy. You will strengthen brand visibility in key Tier-1 and LATAM markets, scale the content architecture, manage A/B testing in the App Store and Google Play, improve conversion metrics, and build an effective PBN network. Develop and implement multilingual SEO strategies , including keyword research, content localization, site structure, and on-page optimization, while staying aligned with the latest industry trends and algorithm updates. Conduct in-depth technical SEO audits and competitive research (SERP features, AI blocks, PAA, site structures), leveraging insights to shape scalable, data-driven hypotheses and identify new growth opportunities. Collaborate with cross-functional teams (content, design, development) to optimize organic performance, resolve SEO issues, and boost traffic-to-conversion effectiveness. Drive App Store Optimization (ASO) through semantic analysis, metadata enhancements, A/B testing of creatives and pages, and continuous performance monitoring.