Digital Marketer

PromptCloud is looking for a self-driven digital marketer with a flair for the technical side of things – digital and content marketing. As a digital marketing specialist, your primary objective would be to drive marketing-generated leads and web signups for the sales team through demand generation. This role is critical to the success of the business and will involve creating successful campaigns on multiple social media channels. Additionally, you will work with team members on handling Google Adwords and other paid channels, working on the segment marketing and helping to create and test ad copy, making landing page optimisation, sketching out the leads plan for future campaigns, and ultimately generating campaign insights. Core responsibility will be to manage and improve inbound leads and nurture it for better conversion across digital channels, especially with retargeting and drip email campaigns. Focus on setting the campaign for success with optimal targeting, optimization to achieve monthly signup and lead targets for each product line – across regions. Qualifications include 2 to 4 years experience in digital marketing and advertising (preferably B2B or SaaS) and Understanding of digital paid media strategies (Google Search & Display, Paid Social – LinkedIn, Facebook, and Twitter.