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Role Summary:
- Lead the North America Analytics team within the Global Operations Centre, measuring media success.
- Design and measure Brand and Direct Response campaigns, including Brand Lift studies, A/B testing, and Matched Market Tests.
- Present data in clear, visually engaging ways to clients and internal teams.
Skills and Experience:
- 7+ years in a data-based role, preferably within a media agency.
- Strong knowledge of digital campaign data, experimentation, and test design.
- Experience managing teams and collaborating with large cross-functional groups.
Life at WPP Media & Benefits:
- Comprehensive benefits including medical, dental, vision, retirement plans, and paid time off.
- Hybrid work approach with teams in the office around four days a week.
- Inclusive culture with employee resource groups, events, and mental health awareness days.
Work Modality:
- Available in a remote or hybrid work modality from anywhere within Mexico or Colombia.
- Must be legally authorized to work in Mexico or Colombia; remote work from other countries is not permitted.
WPP Media
WPP Media is WPP's AI-driven media operating unit that combines media, data, and partnerships to deliver personalized marketing at scale. It is part of a global network with a collaborative, multicultural environment, hybrid working, and a commitment to growth and inclusion.