Job Description
Participate in research activities to identify customer and stakeholder needs, derive insights, and work with member experience team members and other internal key stakeholders to translate insights into strategic and tactical action. Conduct generative and evaluative research, analysis & synthesis, persona development, and measurement to create products and experiences that align to both business and member needs. Working across multiple projects, collaborate with designers, developers, product managers, and other key stakeholders to integrate the research output with key decisions throughout the organization. Design and conduct generative and evaluative research studies using methods such as ethnographic research, interviews, surveys, statistical analysis, usability testing, and collaborative design among others. Proactively and routinely surface fact-based, forward-thinking customer insights across diverse business functions and complex consumer needs.
About Wellmark
Wellmark is a mutual insurance company owned by its policy holders across Iowa and South Dakota, and has built its reputation on over 80 years’ worth of trust.