Marketing Assistant

Content Creation & Scheduling:

• Create and schedule social media content across Facebook, Instagram, and YouTube aligned to brand guidelines.
• Design graphics using Canva and draft email campaigns in GoHighLevel.
• Build and manage a content asset library.

Campaign Support & Performance Tracking:

• Support Meta ad campaign execution and pull weekly performance reports.
• Track cost-per-lead by channel and monitor campaigns daily.
• Support A/B testing by creating assets and documenting results.

Brand Standards & Platform Operations:

• Ensure every piece of content matches Brand & Messaging Standards.
• Flag anything that doesn't feel right before publication.
• Keep GHL workflows and contact lists up to date.

Documentation & Process:

• Document SOPs for every recurring marketing task.
• Own the content calendar and meet all deadlines.
• Support the Director with research and competitive tracking.