Growth Marketing Manager, Mobile App

The Growth Marketing team is looking for a data-driven, results-oriented Growth Marketing Manager to support the planning, execution, and optimization of Noom’s app user acquisition strategy. In this role, you’ll manage performance marketing campaigns across key mobile channels to drive low-cost lead generation, improve conversion rates, and support Noom’s long-term growth. You’ll work closely with the app marketing lead and cross-functional partners to ensure every campaign is aligned with business objectives, grounded in data, and optimized for performance. You will own end-to-end execution of app acquisition campaigns across key mobile channels (e.g., Meta, Apple Search Ads, Google AC, mobile DSPs) managing spend, pacing, and performance. You will launch, optimize, and scale campaigns for new features and product lines, balancing acquisition volume with quality and retention. You will monitor and analyze key performance metrics using platform dashboards and analytics tools to inform campaign optimization and reporting. This role offers meaningful channel ownership and an exciting opportunity to help shape Noom’s mobile growth engine. It’s ideal for a performance marketer who thrives in fast-paced environments and is passionate about scaling app-based growth through testing, analysis, and iteration.