As a Senior Product Manager, you will own the enrollment experience: Develop and execute strategy and roadmap for signup, login, and authentication flows across Personify Health and partner applications that prioritize both security and user satisfaction. Optimize conversion funnels: Analyze user journeys to identify friction points, implement data-driven improvements, and deliver measurable increases in conversion rates while maintaining security standards. Balance competing priorities by partnering with UX, engineering, and security teams.
Enable partner success by collaborating with partner application developers to drive seamless enrollment experiences while ensuring integration requirements are clearly documented and accessible. Build developer resources: Ensure partner enrollment flows are well-represented on Developer Portal with comprehensive APIs, SDKs, and SSO integration guides that minimize onboarding friction. Drive continuous improvement by leveraging omnichannel member communication tools to enhance enrollment rates while using behavioral analytics to inform strategic decisions.