Senior Social Media Manager

Day-to-Day Management:

• Lead day-to-day management of social media channels, including content planning, creation, publishing, and performance optimization.
• Amplify internal and external voices, supporting executives, subject matter experts, and influencers through creative campaigns and collaborations.
• Track performance metrics across channels, audiences, and content types, translating insights into actionable recommendations.

Campaign Coordination:

• Partner with demand and marketing teams to coordinate paid social campaigns, ensuring alignment in targeting, messaging, and creative execution.
• Conduct social listening and monitoring, flagging potential issues and responding to brand moments with speed and clarity.
• Stay current on platform trends, creator culture, and competitive activity to inform social strategy and content innovation.

Optimization:

• Apply AI-driven tools and automation to enhance efficiency, scale impact, and improve decision-making.