Job Description
Content Strategy & Execution: Develop a content strategy that aligns with Wave’s business goals and customer lifecycle. Create high-quality content across web, blog, email, social, and in-product channels. Plan and execute editorial calendars that balance brand storytelling with performance outcomes.
Cross-Functional Collaboration: Partner with Product Marketing to translate product value into stories. Work with Lifecycle and Product teams to create personalized, journey-based content. Collaborate with Design and Social teams to bring campaigns and stories to life.
Measurement & Optimization: Track and analyze content performance to understand impact on conversion. Continuously test and refine messaging, topics, and formats based on data. Maintain a consistent brand voice across all touchpoints.
About Wave
Wave helps small businesses to thrive so the heart of our communities beats stronger.