Senior Marketing Specialist (Growth & Conversion)

We're hiring a Senior Marketing Specialist to build and optimize campaigns that drive our growth. In this role, you’ll create high-performing email campaigns, landing pages, and digital content that help us attract new franchisees and clients. This is a hands-on role for someone who takes ownership, thrives on measurable results, and wants to see their work directly impact growth. You’ll design, build, and optimize email marketing campaigns that engage and convert as well as develop landing pages and web content that resonate with prospects and drive leads. You will continuously refine campaigns through A/B testing, analytics, and conversion tracking. You will also partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform.