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Responsibilities:
- Lead strategic collaboration with cross-functional teams to align programmatic strategies.
- Design and implement programmatic campaigns across mobile, display, video, CTV, and audio.
- Oversee onboarding of new accounts within DSPs and leverage advanced technologies.
Role Requirements:
- 4+ years direct experience managing cross-channel performance marketing campaigns.
- Strong business acumen to translate quantitative data into actionable insights.
- Expertise in ad tech tools and platforms including ad servers and verification systems.
Key Performance Indicators (KPIs):
- Achieve below 10% client churn rate.
- Manage 7-8 enterprise accounts effectively.
- Meet or exceed client spend thresholds and performance benchmarks by at least 95%.
Power Digital
Power Digital is an AI-Native Growth Firm that combines world-class talent and proprietary technology to help leading and emerging brands grow. The company values diversity and a people-first culture, with teams of strategists, creatives, analysts, and technologists.