Job Description
Own and operate our paid marketing program end-to-end, including strategy, execution, measurement, and optimization. Manage spend and campaigns across Google Ads, Bing, YouTube, LinkedIn, Reddit, newsletters, podcasts, billboards, and other growth channels. Develop and execute an experimentation roadmap across performance and brand campaigns to drive traffic, organization activations, subscriptions, and sales pipeline. Define and track key metrics (CAC, payback, activation rate, ROAS, LTV:CAC, etc.) in partnership with growth, sales, data, and finance.
Write creative briefs and partner with brand and content teams to develop compelling ad creative. Analyze campaign performance and share insights and recommendations across the team. Support major campaign motions including product launches, competitor takeouts, and account-based marketing (ABM) initiatives. Collaborate cross-functionally with product marketing, lifecycle, comms, SEO, and web to ensure performance programs amplify our broader GTM strategy. Stay current on ad platform changes, best practices, and SaaS benchmarks.
About Tailscale
Tailscale delivers software that makes it easy to securely interconnect people and their devices, no matter where they are.