Junior User Acquisition Manager

Manage and optimize advertising campaigns, primarily on Meta, and learn new advertising platforms and implement best practices as needed. Monitor campaign performance and make data-driven optimizations, as well as assist in budget allocation and management. Collaborate with the creative team to brief, review, and iterate on ad creatives, including active participation in brainstorming meetings. Test various creative formats, messages, and angles to identify top performers. Analyze the performance of creatives and provide structured feedback to guide production. Conduct competitive analysis to identify creative trends and winning strategies in the market. Conduct in-depth analysis of campaign performance metrics. Collaborate closely with the data team to leverage reports and data tools. Use data-driven insights to inform tactical decisions and campaign adjustments. Design and implement optimal campaign structures. Continuously test and refine ad creatives, targeting, and bidding strategies. Conduct A/B testing to improve campaign performance and identify scaling opportunities. Stay up to date on trends in the Paid Social landscape, particularly on Facebook and Instagram. Partner with the data team to leverage insights and improve decision-making. Collaborate with creative producers to ensure ad creatives align with performance goals. Work with other teams (e.g., product, marketing) to ensure cohesive user acquisition efforts.