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About the Role:
- You own the strategic roadmap for brand media allocation, audience targeting, and measurement framework.
- You bridge upper-funnel brand building with lower-funnel action to drive awareness and patient starts.
- You act as key connective tissue between agency partners and internal teams, reporting directly to the Director of Patient Marketing.
Required Qualifications:
- 8+ years of experience in brand media planning and buying across premium streaming and paid social platforms.
- Proven experience managing multi-million dollar media budgets, including forecasting and financial reporting.
- Experience building brand measurement frameworks such as MMM or multi-touch attribution.
Benefits:
- 100% remote work environment with flexible working hours.
- Comprehensive health benefits including medical, dental, vision, and 401(k).
- Generous time-off policies with company-wide shutdown weeks and paid parental leave.
Rula
Rula is a mental healthcare company focused on providing quality, evidence-based, and compassionate care to empower individuals with mental health issues. The company is a remote-first organization with a diverse and inclusive culture, committed to employee well-being through comprehensive benefits and support.