Senior Google Ads Specialist

Responsibilities:

• Leading high-volume creative testing at scale, using iteration frameworks.
• Launching and scaling high-budget Google Ads campaigns (mid-7 figures annually), focusing on Demand Gen, GDA, YouTube.
• Building and testing sophisticated campaign structures, bid strategies, and audience architectures.

Requirements:

• 4+ years of hands-on Google Ads experience with strong DTC results (subscription apps are a big plus).
• Experience managing budgets of $1M+ and significant scaling with CAC and LTV/CAC control.
• Strong expertise in bid strategies and audience strategy (intent layering, 1P data usage, segmentation, expansion).

Additional Information:

• The role involves monitoring performance KPIs in Google Ads and BI tools to turn data into actionable next steps.
• Collaboration with the PPC team for knowledge sharing and best practices occurs.
• The specialist will stay updated on auction dynamics and platform updates.