PR Specialist - APAC Taiwan, Taipei

Responsible for product promotion in APAC region, including but not limited to writing promotional copy, planning online and offline events, and coordinating with partners. Develop in-depth knowledge of target user needs and preferences within the community, identify potential market opportunities, and increase product visibility. Assist the BD team in developing partnerships and establishing strong relationships with key opinion leaders (KOLs) to enhance product visibility and influence. Monitor market trends, analyse competitive strategies, and develop appropriate market positioning and promotion strategies for the company's products. Regularly report on work progress, summarise lessons learned, and provide suggestions and recommendations for improvement.