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Data Management
LLM Visibility Analysis and Target Prioritisation:
- Use Peec and Ahrefs to identify citation gaps and competitor sources.
- Build and maintain an outreach list ranked by LLM visibility impact.
- Flag citation data changes to the marketing team.
Digital PR and Outreach Execution:
- Send personalized cold emails to authors and editors.
- Build industry connections and maintain a clean pipeline.
- Proactively develop story ideas and news hooks.
Online Community and Forum Engagement:
- Engage in relevant community conversations on Reddit and other platforms.
- Manage branded and persona-based accounts, following guidelines.
- Maintain the Workyard subreddit with regular posting and discussions.
Workyard
Workyard is a growing startup focused on the U.S. construction and trades markets. They build SaaS technology that helps construction companies manage their workforce, bringing trust, transparency, and accountability to a space that has historically had very little of either.