Adobe Target Experimentation Manager

Create big-picture digital solutions and deliver transformational brand experiences. This person will work alongside our design, analytics, strategy, and development teams to help support multi-channel campaigns. This involves planning, configuring, launching, and monitoring A/B, multivariate, and automated personalization tests in Adobe Target. A key aspect will be developing testing hypotheses informed by data, user research, and business objectives, and leveraging Auto-Target, Recommendations, and AI-powered personalization capabilities. Ensure Adobe Target is properly implemented and integrated with Adobe Analytics and other platforms. Furthermore you will analyze test performance, statistical significance, and lift using Adobe Analytics and other BI tools; present results and actionable recommendations to stakeholders.